The Royer Corporation Blog

In The Restaurant Industry, Small Details Make Big Impressions!

Posted by Royer Corporation Team

Aug 26, 2016 2:09:54 PM

Creating a restaurant brand that resonates with guests is vital to both large chains & small, single location establishments. What do people think when they consider your restaurant? How does it stack up to the local competition? Many times, small details of visits to your restaurant stick out in the minds of guests. Promoting your overall brand image with the "little things" can play a huge role in building & maintaining your restaurant business.

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Topics: Restaurant Branding, Food & Drink Presentation

3 Ways For Bars & Restaurants To Increase Brand Awareness

Posted by Royer Corporation Team

Aug 18, 2016 4:24:14 PM

Whether you're planning to open a new bar or restaurant in the near future, or you've been in business for decades, brand awareness is key for ongoing success.

Here are 3 simple tips that can be used to kick-start your branding efforts in 2016!

1. Ensure The General Public Knows Your Bar or Restaurant Is Open & Ready To Serve

There are times when bars & restaurants fail simply because people had no idea that they existed in the first place. Advertising may not be the most exciting subject to talk about, but leveraging its value is critical for success.

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Topics: Restaurant Branding, Bar & Nightclub Tips

Royer Custom Picks Are Featured In Harry & Izzy's Mouthwatering Burgers!

Posted by Royer Corporation Team

Jun 23, 2016 10:28:12 AM

With 3 locations in the Indianapolis Metropolitan area, Harry & Izzy's restaurants are known as hot spots for grabbing top-notch meals in the Circle City. 

We began working with Harry & Izzy's & their sister restaurant, St. Elmo Steakhouse early in 2016 on several custom, branded garnishing tools. Throughout the recent months, we have come across many of these stirrers and picks in photos shared on social media. 

June 20-26 has been deemed "Indy Burger Week," which is a week-long celebration of the glorious creation known as "the hamburger." During Indy Burger Week, Central Indiana's finest burgers are offered for just $5 at a number of area restaurants.

It comes as no surprise to see Harry & Izzy's mouthwatering burgers featured in this great promotion that is also a fundraiser for "Second Helpings." 

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Topics: Restaurant Branding, Custom Burger Picks

Custom Beverage Stirrers At Tadich Grill Mix Drinks With Style!

Posted by Royer Corporation Team

May 20, 2016 4:12:22 PM

Tadich Grill in San Francisco is California's oldest restaurant. They serve traditional, authentic cuisine that is a favorite of Golden Gate City natives & visitors from around the world. Tadich Grill opened back in 1849 & is still going strong today.

Royer has had the pleasure of manufacturing Tadich Grill's custom swizzle sticks for many years. These elegant, green & gold stirrers are a crowd favorite & we were able to find a number of great photos on the Tadich Grill Instagram page posted by restaurant patrons.

The below pictures serve as excellent visual representations of the advertising value generated by custom stirrers and picks. By simply investing a penny or two per drink, restaurants can add their signature to each cocktail served.

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Topics: Restaurant Branding, Custom Bar Accessories, swizzle sticks

Royer-Made X-Men Burger Picks Featured In New Red Robin TV Commercial!

Posted by Royer Corporation Team

May 4, 2016 10:10:42 AM

Red Robin's tasty "Berserker X Burger" is back & Royer-made custom,
digitally printed picks are holding the ingredients together in style! 
 
The Berserker X Burger has returned to Red Robin's menu just in time for "X-Men: Apocalypse," which hits theaters on May 27. Here's a description of the tasty burger's ingredients from the Red Robin website
 
"Loaded with Sriracha onion straws, spicy pickles, zesty aioli, a fire-grilled, all-natural beef patty, lettuce, tomatoes and melted cheddar on a special “X” edition brioche bun."
 
This fun and attractive burger pick is a prime example of the promotional value of our custom products. Whether promoting an upcoming movie or event, or simply featuring a logo or slogan, custom garnish picks add priceless brand recognition to each presentation.
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Topics: Restaurant Branding, Food & Drink Presentation, Wooden Picks, Custom Burger Picks

World Famous St. Elmo Shrimp Cocktail Now Features Royer-Made Forks!

Posted by Royer Corporation Team

Apr 28, 2016 1:43:21 PM

St. Elmo Steak House & Harry & Izzy's Restaurants in Indianapolis, Indiana serve up the world's most famous shrimp cocktail. Succulent jumbo shrimp are covered in St. Elmo's signature, spicy cocktail sauce for a unique, one-of-a-kind taste.

We are extremely excited for the new opportunity to manufacture custom, branded shrimp cocktail forks for St. Elmo Steak House & Harry & Izzy's Restaurants in 2016. It is always a pleasure to make products for fellow Hoosier businesses. 

After a quick scan on social media, we were able to find some great photos of the new custom forks in action! Now, each shrimp cocktail served includes a subtle, elegant touch of branding that is well-deserved for such a legendary dish. 

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Topics: Restaurant Branding, Food & Drink Presentation

5 Tips For A Successful Bar Or Restaurant Grand Opening

Posted by Tom Seaver

Feb 3, 2016 11:35:25 AM

A grand opening is your bar or restaurant's first chance at impressing the guests in the community. Unveiling your facility for the first time is crucial for establishing a positive brand image. Below we have put together several tips that are intended to help those who are preparing to open their bar or restaurant's doors for the first time!

1. Ensure Food & Drinks Are On Point

The quality of your food and drinks should be a top priority. When building and promoting your menu items, be sure you are playing off of your strengths. Serve what you're good at. Also, be sure food and drinks are a good fit for your establishment's atmosphere. Whether you're upscale, fast food or somewhere in-between, aligning offerings with the intended target clientele is key.

2. Prepare & Train Staff Members That Can Be Trusted To Represent Your Brand

It is extremely important to have a staff that is motivated and appropriately trained. The people that represent your business are vital for success. The importance of interacting with, charming & serving guests should not be taken lightly.

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Topics: Restaurant Branding, Bar Branding, Grand Opening

Boosting The Perceived Value Of Cocktails At Bars, Restaurants & Hotels

Posted by Royer Corporation Team

Dec 21, 2015 4:33:32 PM

It's a given that bars, restaurants & hotels feature cocktails & mixed drinks on their menus. The most profitable businesses typically do a great job of convincing guests that they are getting a great return on the money being spent at their establishments. Even businesses that charge quite a premium for cocktails can maintain success by focusing on the concept of perceived value. 

So, what marketing strategies do the most successful bars, restaurants & hotels pursue to boost the perceived value of their pricey cocktails & mixed drinks?

1. Emphasize making the establishment look clean & inviting to those passing by outside.

As patrons walk by or approach an establishment, it should look like a fun, entertaining & safe place to stop & grab a drink or two. Guests take notice when curb appeal is polished & welcoming. 

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Topics: Restaurant Branding, Bar Branding, Hotel Branding

3 Spooky Halloween Promo Ideas For Bars & Restaurants

Posted by Tom Seaver

Oct 15, 2015 5:05:07 PM

As we approach the end of October, many bar & restaurant owners should be preparing for Halloween promotions and activities!
 
If you're searching for ways to promote the holiday at your establishment, here are 3 quick tips that should assist as you brainstorm ideas!

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Topics: Restaurant Branding, Bar & Nightclub Tips

8 Reasons Why Custom Stirrers & Picks Are Valuable Marketing Assets For Bars & Restaurants

Posted by Tom Seaver

Oct 1, 2015 2:59:15 PM

Bars, restaurants & countless other businesses depend on their custom beverage stirrers & cocktail picks each and every day. They have become integral branding assets for a vast number of companies. Here are 8 key reasons why bars & restaurants consider their custom swizzle sticks & picks key components of their marketing strategies.
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Topics: Restaurant Branding, Bar Branding, swizzle sticks, Cocktail Picks

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