The Royer Corporation Blog

4 Ways For Restaurants To Leverage User-Generated Content In 2017

Posted by Royer Corporation Team

Jan 17, 2017 11:44:26 AM

As we settle into 2017, many restaurant owners are looking for new ways to attract business to their establishments. One trend that continues to gain traction over time is the idea of leveraging user-generated content (UGC) as a marketing tool. 

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Topics: Restaurant Branding, Restaurant Marketing

3 Marketing Tips For Single Location & Chain Restaurants In 2017

Posted by Royer Corporation Team

Jan 5, 2017 10:39:43 AM

A new year means a fresh start for single-location & chain restaurant businesses who are seeking to grow their brands & put the competition in the rear view mirror. If you're in the process of brainstorming marketing initiatives you can put into play in 2017, we encourage you to take a look at the 3 proven ideas below!

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Topics: Restaurant Branding, Chain Restaurants, Restaurant Marketing, Single Location Restaurants

5 Restaurant Marketing Ideas To Jump-Start 2017

Posted by Royer Corporation Team

Dec 7, 2016 2:35:46 PM

With 2017 just around the corner, what fresh, new marketing & promotional ideas do you have in place for your restaurant business? If you could use a couple of tips to provide some inspiration, you're in the right place! Below are 5 marketing ideas to consider as you plan for next year. 
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Topics: Restaurant Branding

Party Fowl In Nashville Serves Iconic Hot Chicken With Custom Picks!

Posted by Royer Corporation Team

Oct 24, 2016 11:44:57 AM

Located in the heart of downtown Nashville, Party Fowl delivers exceptional Hot Chicken in a one-of-a-kind atmosphere. The restaurant features 13 big screen TV's & a stage for live music. Check out this recent piece published in The Tennessean that details some of Party Fowl's exciting new dishes!

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Topics: Restaurant Branding, Custom Branded Garnishing Tools, Hot Chicken Picks

3 Ways Custom Shrimp Cocktail Picks Are Adding Value At 2016 BMW Championship

Posted by Royer Corporation Team

Sep 7, 2016 4:18:02 PM

In early 2016, the Royer team began working with the legendary St. Elmo Steak House. We now have the pleasure of manufacturing custom, branded shrimp cocktail picks that garnish St. Elmo's signature dish. 

St. Elmo's custom plastic fork design features their iconic logo & is used to spear the lemon wedges that are included in each presentation. 

This year's 2016 BMW Championship is taking place at Crooked Stick Golf Club in Carmel, Indiana. Given the close proximity to downtown Indianapolis, it is certainly fitting that St. Elmo Shrimp Cocktail is being served at the event. 

After coming across a number of incredible images on social media this week, we wanted to discuss 3 ways that St. Elmo's custom, branded forks are adding promotional value at this week's BMW Championship.

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Topics: Restaurant Branding, Food & Drink Presentation, Custom Branded Garnishing Tools, Restaurant Sponsorships

In The Restaurant Industry, Small Details Make Big Impressions!

Posted by Royer Corporation Team

Aug 26, 2016 2:09:54 PM

Creating a restaurant brand that resonates with guests is vital to both large chains & small, single location establishments. What do people think when they consider your restaurant? How does it stack up to the local competition? Many times, small details of visits to your restaurant stick out in the minds of guests. Promoting your overall brand image with the "little things" can play a huge role in building & maintaining your restaurant business.

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Topics: Restaurant Branding, Food & Drink Presentation

3 Ways For Bars & Restaurants To Increase Brand Awareness

Posted by Royer Corporation Team

Aug 18, 2016 4:24:14 PM

Whether you're planning to open a new bar or restaurant in the near future, or you've been in business for decades, brand awareness is key for ongoing success.

Here are 3 simple tips that can be used to kick-start your branding efforts in 2016!

1. Ensure The General Public Knows Your Bar or Restaurant Is Open & Ready To Serve

There are times when bars & restaurants fail simply because people had no idea that they existed in the first place. Advertising may not be the most exciting subject to talk about, but leveraging its value is critical for success.

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Topics: Restaurant Branding, Bar & Nightclub Tips

Royer Custom Picks Are Featured In Harry & Izzy's Mouthwatering Burgers!

Posted by Royer Corporation Team

Jun 23, 2016 10:28:12 AM

With 3 locations in the Indianapolis Metropolitan area, Harry & Izzy's restaurants are known as hot spots for grabbing top-notch meals in the Circle City. 

We began working with Harry & Izzy's & their sister restaurant, St. Elmo Steakhouse early in 2016 on several custom, branded garnishing tools. Throughout the recent months, we have come across many of these stirrers and picks in photos shared on social media. 

June 20-26 has been deemed "Indy Burger Week," which is a week-long celebration of the glorious creation known as "the hamburger." During Indy Burger Week, Central Indiana's finest burgers are offered for just $5 at a number of area restaurants.

It comes as no surprise to see Harry & Izzy's mouthwatering burgers featured in this great promotion that is also a fundraiser for "Second Helpings." 

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Topics: Restaurant Branding, Custom Burger Picks

Custom Beverage Stirrers At Tadich Grill Mix Drinks With Style!

Posted by Royer Corporation Team

May 20, 2016 4:12:22 PM

Tadich Grill in San Francisco is California's oldest restaurant. They serve traditional, authentic cuisine that is a favorite of Golden Gate City natives & visitors from around the world. Tadich Grill opened back in 1849 & is still going strong today.

Royer has had the pleasure of manufacturing Tadich Grill's custom swizzle sticks for many years. These elegant, green & gold stirrers are a crowd favorite & we were able to find a number of great photos on the Tadich Grill Instagram page posted by restaurant patrons.

The below pictures serve as excellent visual representations of the advertising value generated by custom stirrers and picks. By simply investing a penny or two per drink, restaurants can add their signature to each cocktail served.

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Topics: Restaurant Branding, Custom Bar Accessories, swizzle sticks

Royer-Made X-Men Burger Picks Featured In New Red Robin TV Commercial!

Posted by Royer Corporation Team

May 4, 2016 10:10:42 AM

Red Robin's tasty "Berserker X Burger" is back & Royer-made custom,
digitally printed picks are holding the ingredients together in style! 
 
The Berserker X Burger has returned to Red Robin's menu just in time for "X-Men: Apocalypse," which hits theaters on May 27. Here's a description of the tasty burger's ingredients from the Red Robin website
 
"Loaded with Sriracha onion straws, spicy pickles, zesty aioli, a fire-grilled, all-natural beef patty, lettuce, tomatoes and melted cheddar on a special “X” edition brioche bun."
 
This fun and attractive burger pick is a prime example of the promotional value of our custom products. Whether promoting an upcoming movie or event, or simply featuring a logo or slogan, custom garnish picks add priceless brand recognition to each presentation.
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Topics: Restaurant Branding, Food & Drink Presentation, Wooden Picks, Custom Burger Picks

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