The Royer Corporation Blog

Why Top Liquor Brands Like Southern Comfort Promote With Swizzle Sticks

Posted by Royer Corporation Team

Dec 21, 2016 2:22:02 PM

Many of the world's most well-known liquor brands use branded swizzle sticks, drink stirrers & cocktail picks for promotional purposes. 

Custom stirrers & picks provide powerful visual branding in marketing materials & at trade shows, industry events & much more. Also, there are many instances where liquor companies will provide bars with their unique swizzle sticks & picks at no cost & encourage them to use the products within signature cocktails. 

In the liquor business, differentiation is key. Custom products like stirrers & picks add a subtle finishing touch that most drinkers love & remember. 

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Topics: Liquor Companies, Liquor Brand Promotion

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