It's a given that bars, restaurants & hotels feature cocktails & mixed drinks on their menus. The most profitable businesses typically do a great job of convincing guests that they are getting a great return on the money being spent at their establishments. Even businesses that charge quite a premium for cocktails can maintain success by focusing on the concept of perceived value.
So, what marketing strategies do the most successful bars, restaurants & hotels pursue to boost the perceived value of their pricey cocktails & mixed drinks?
1. Emphasize making the establishment look clean & inviting to those passing by outside.
As patrons walk by or approach an establishment, it should look like a fun, entertaining & safe place to stop & grab a drink or two. Guests take notice when curb appeal is polished & welcoming.