The Royer Corporation Blog

5 Tips For Optimizing Drink Promotions At Your Bar Or Restaurant

Posted by Tom Seaver

Mar 14, 2014 4:18:54 PM

If you're associated with a bar or restaurant, chances are, you're constantly looking at ways to improve the experience for your guests while generating more business and revenue for your establishment.

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Topics: Drink Presentation, Bar Branding

The Importance of Brand Consistency In The Restaurant Business

Posted by Tom Seaver

Mar 3, 2014 1:51:00 PM

If you’re in charge of operating a restaurant business, chances are, you’re constantly thinking of ways to improve your establishment. While preparing food and mixing drinks that impress your customers will likely top your list, paying close attention to your brand image and using consistent marketing language across all platforms will help you maintain relevance with your target customers.

Let’s take a quick look at a couple of simple tips that can help you build and maintain a strong brand identity.

  1. Maintain Consistency For Your Brand
The first step in building a strong and respectable brand identity for your restaurant revolves around defining what your business is all about. Do you want to be known as a live music joint that thrives on rowdy crowds? Are you a hometown restaurant that is founded on family values and quiet, homemade meals? Once you figure out who you are, take this message and consistently communicate it in all of your material.
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Topics: Drink Presentation, Restaurant Branding, Bar Branding

9 Utensils & Garnishes You'll Need For The Perfect Cocktail

Posted by Tom Seaver

Feb 26, 2014 11:04:00 AM

The perfect cocktail. It is something that we all desire. Whether serving drinks from a bar in your home or from an establishment you operate, you must make sure that you have the proper utensils and garnishes in place.

Obviously, first and foremost you're going to want to make sure that you are stocked up crucial bar spirits and liqueurs. Here is a quick rundown to get you started:
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Topics: Drink Presentation, Cocktails

Custom Swizzle Sticks, The Best Kept Secret in the Bar Business

Posted by Tom Seaver

Feb 7, 2014 9:55:05 AM

Business owners and marketers in the bar industry are constantly looking at ways to set themselves apart from the competition by etching their brands into the minds of consumers.

There are a ton of ideas that come to mind when brainstorming marketing possibilities. Advertising campaigns through traditional and social media platforms can play a part in increasing awareness. Investment in atmospheric improvements like lighting, decor and big screen TV’s can create a more pleasant environment. A solidified plan to implement premium guest service can make guests feel at home.

These large-scale ideas can be discussed at length and have endless possibilities. To accurately understand what would be most beneficial for your unique business, it is vital to identify your target audience and analyze what they find important and consider valuable. The ability to think as the customer is a key to success.

However, sometimes the smallest and most inexpensive upgrades can mean the most to consumers and create buzz around your bar or restaurant.

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Topics: Drink Presentation, Adding Value, Restaurant Branding, Custom Bar Accessories, Bar Branding

3 Introductory Tips to Master Drink Presentation

Posted by Tom Seaver

Jan 31, 2014 2:12:00 PM

For those of us in the bar, restaurant & hospitality industries, we see our fair share of casual drinkers and drink connoisseurs.

Cocktails, beers, wines, martinis; the list could go on and on. We can always count on eager customers willing and ready to consume products. No matter what, there will be drinkers!

One of the most important and sometimes forgotten aspects related to serving drinks is presentation. Mastering this art can allow you to separate your establishment from the crowd.

Here are 3 tips that can get you started on the journey to master drink presentation:

1. Dress up your Drinks!

You want customers to remember your establishment, right? A unique and affordable way to dress up your drinks and give them added flair is to garnish them with branded swizzle sticks or picks. Not only are they great ways to advertise your brand, they also serve as value added souvenirs for everyone who is served a drink. It will be clear to your customers that you take pride in your drinks by not settling for mundane sip straws. Added value that won't break the bank shouldn't be ignored.

2. Hire bartenders that are on top of their game.

Nothing turns a customer away more quickly than a bartender that doesn't know their drinks. This goes along with the topic of drink presentation because frankly, if those mixing and creating the drinks aren't on their game, the presentation will suffer. First, it is important for your establishment to have strict presentation guidelines in place for your staff to follow. Be sure bartenders are constantly improving and can serve virtually any drink that is asked for. Even when busy, be sure presentation doesn't suffer. An establishment that takes pride in quality will always be remembered.

3. Pay attention to drink ware.

Sometimes, we get so caught up in everything that goes into creating our drinks that we forget about the glasses. Be sure that each drink is served in a properly sized glass and is at a temperature appropriate for that beverage. No one wants to be served a beer or margarita in a warm glass. Make bartenders aware of the proper containers to serve drinks, and never let a steamy mug ruin your patron's next round.

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Topics: Drink Presentation, Adding Value

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