The Royer Corporation Blog

Are Your Drink Stirrers As Unique As Your Brand?

Posted by Royer Corporation Team

Dec 12, 2016 1:32:23 PM

If you're involved in managing any kind of establishment that serves mixed drinks & cocktails on a regular basis, you're likely using some type of stirring sticks or mixing straws. For some, these products may be taken for granted or considered afterthoughts. 

When it comes to the identity of your brand, whether you're a bar, restaurant, nightclub, hotel, cruise line or any business for that matter, how do you differentiate from the competition? Chances are, you're marketing on social media, have great training in place for employees & spend time perfecting the details that make your establishment unique. But when it comes to the manner in which your drinks are stirred and served, are you taking advantage of the many benefits of custom, branded drink stirrers? 

While unbranded, flimsy sip straws may be your current drink garnishing solution, it is certainly in your best interest to at least consider what you can do on the custom side. With custom designed swizzle sticks, drink stirrers & cocktail picks, your logo, color scheme & slogan can be neatly displayed in every beverage you serve. This is incredible advertising exposure during and after the drink is enjoyed, as many patrons take custom stirrers & picks home as souvenirs. They also work wonders for marketing & social media photography.

Read More

Topics: Custom Bar Accessories, swizzle sticks, drink stirrers

Branded Cocktail Stirrers Boost Exposure For Barritt's Ginger Beer!

Posted by Royer Corporation Team

Sep 28, 2016 1:13:01 PM

Barritt's Ginger Beer is an extremely popular soft drink & cocktail mixer produced in Bermuda by John Barritt & Son Ltd. Barritt's was first marketed in 1874 & its popularity has soared over the years.

Custom molded in vibrant orange & stamped in black foil, the custom cocktail stirrers used by Barritt's Ginger Beer are a huge hit & promote the brand in a fun and memorable fashion. 

Check out this great article from Delish that features a number of cocktail recipes that contain ginger beer. Whether mixing a Dark & Stormy, Moscow Mule, or another tasty drink, Barritt's Ginger Beer's custom cocktail stirrers boost brand exposure in each presentation. 

Read More

Topics: Drink Presentation, Custom Bar Accessories, swizzle sticks, Custom Branded Garnishing Tools

Custom Beverage Stirrers At Tadich Grill Mix Drinks With Style!

Posted by Royer Corporation Team

May 20, 2016 4:12:22 PM

Tadich Grill in San Francisco is California's oldest restaurant. They serve traditional, authentic cuisine that is a favorite of Golden Gate City natives & visitors from around the world. Tadich Grill opened back in 1849 & is still going strong today.

Royer has had the pleasure of manufacturing Tadich Grill's custom swizzle sticks for many years. These elegant, green & gold stirrers are a crowd favorite & we were able to find a number of great photos on the Tadich Grill Instagram page posted by restaurant patrons.

The below pictures serve as excellent visual representations of the advertising value generated by custom stirrers and picks. By simply investing a penny or two per drink, restaurants can add their signature to each cocktail served.

Read More

Topics: Restaurant Branding, Custom Bar Accessories, swizzle sticks

Southwest's Heart Swizzle Sticks Generate Advertising Value On Every Flight

Posted by Tom Seaver

Nov 13, 2015 3:48:33 PM

Southwest Airlines has worked hard to build its great reputation in the airline business. When flying Southwest, it is clear that the company is detail-oriented & has a laser focus on complete customer satisfaction.

The "heart" symbol can be found on virtually all Southwest marketing materials, including logos & social media graphics. This is representative of the company's culture of "LUV." 

So, what exactly is Southwest's LUV initiative all about? Here's a great explanation we found on their website that sums it up!

Read More

Topics: Custom Bar Accessories, stirrers, swizzle sticks

Royer Is Now On Instagram! Follow Us & Interact Today!

Posted by Tom Seaver

Nov 3, 2015 3:23:26 PM

Royer now has an active presence on Instagram! Given the fact that all of our products are camera-friendly, we're excited to use Instagram to show off our latest creations! If you choose to follow us, you'll also enjoy pictures of the great people behind the products that work hard every day to satisfy our customers!

Read More

Topics: Adding Value, Custom Bar Accessories, swizzle sticks, Food & Drink Presentation

Custom Royer Drink Sticks Top Off Cocktails At Mango's Tropical Cafe!

Posted by Tom Seaver

Sep 14, 2015 2:54:01 PM

Bartenders at Mango's Tropical Cafe have prepared their signature cocktails with branded, custom swizzle sticks for many years. These white & red, crowd-pleasing stirrers feature Mango's business logo & are displayed prominently in marketing materials and social media imagery. 

Read More

Topics: Restaurant Branding, Custom Bar Accessories, Bar Branding, swizzle sticks, Food & Drink Presentation, Bar & Nightclub Tips

Buy Swizzle Sticks & Stirrers In Bulk At The Royer Online Store!

Posted by Tom Seaver

Jul 27, 2015 9:38:00 AM

If you're looking to buy the most popular swizzle sticks, stirrerscocktail picks & other drink garnishing tools in bulk for your bar, restaurant or other business - look no further than the Royer Corporation online store. Since 1977, Royer has provided its customers with products of unmatched quality, with exemplary service & courtesy - each customer, every time. 

Our online store is home to the most popular swizzle sticks, stirrers and cocktail picks on the market. From palm trees, tiki swizzles & sword picks - to contemporary round stirrers and triangle picks, we're here to take care of all your swizzle stick needs. If by chance you don't find your ideal stirrer or pick design in our online store, our state-of-the-art custom injection molding & decorating technology allows us to manufacture the world's best personalized swizzle sticks & picks. Industry-leading custom technology propels Royer past the competition.

Read More

Topics: Custom Bar Accessories

Cost-Effective Advertising For Your Bar or Restaurant Business

Posted by Tom Seaver

Jul 13, 2015 5:02:00 PM

Investing in the promotion of the alcoholic segment of your bar or restaurant business makes perfect sense. Profits earned from drink sales are critical for the bottom line.

So, what if you could transform each drink into an advertising asset for your business? For an investment of just a penny or two a drink, custom swizzle sticks and cocktail picks can add a theme and a valuable logo touch point to all of the drinks you serve. 

Read More

Topics: Custom Bar Accessories, Bar Branding, Advertising

The International Swizzle Stick Collectors Association | EST. 1985

Posted by Tom Seaver

Oct 15, 2014 10:11:00 AM

As a custom swizzle stick manufacturer that has led the industry for nearly 40 years, we'd like to provide some exposure for the members of The International Swizzle Sticks Collectors Association (I.S.S.C.A).

I.S.S.C.A. was founded in June of 1985 by Ray P. Hoare of Canada and Polly Rusk of Arizona. The formation of the Association addressed the need for a place where stirrer & pick collectors could get together to show off, trade & discuss their latest discoveries!

Read More

Topics: Custom Bar Accessories, stirrers, swizzle sticks

A Custom Swizzle Stick Donation For a Great Cause | Pink Tie Ball 2014

Posted by Tom Seaver

Sep 29, 2014 1:53:00 PM

Earlier this month, we were honored to have the opportunity to donate the custom swizzle sticks used at the Pink Tie Ball & Pink Tie Lounge events in Louisville, Kentucky. Both were Susan G. Komen foundation fundraising events that promote education and research of breast cancer; including causes, treatment and the search for a cure.

Read More

Topics: Custom Bar Accessories, stirrers, swizzle sticks

Subscribe to Email Updates


Recent Posts

Posts by Topic

see all