The Royer Corporation Blog

How Restaurants & Bars Can Appeal to the Millennial Generation

Posted by Lauren Goebel

Feb 15, 2018 11:50:44 AM

Millennials represent the future and they are now responsible for making purchasing decisions in all aspects of life. They are the largest since the Baby Boomers and Millennials are projected to be the most educated of any American generation. This is not only in terms of formal education— but also general awareness and knowledge of what is happening globally because of the internet.   

Currently, as a whole, Millennials have the lowest level of employment and are the lowest earning generation. They are, however, expected to have the biggest spending power because of their size. This is why knowing what they look for and what they like is so important for businesses.

The bar and restaurant industries should absolutely be well-versed in marketing to Millennials, as they are very social people! Below are some ideas that can attract Millennials to bars and restaurants!

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Topics: Garnish Picks, Plastic Swizzle Sticks, Custom Cocktail Stirrers, Bar Trends

The Top Bar Trends to Look Out For In 2018

Posted by Lauren Goebel

Jan 18, 2018 9:16:05 AM

Trends in every industry are always changing and it is important to stay up to date with what is the "Next big thing." The bar industry is no different. Whether it is an up-and-coming spirit taking the spotlight, new culinary cocktails, new flavors, or old trends coming back into style—it is important to stay current so your bar can be the most trending establishment in your area. Below are a few of the trends that are projecting to be popular in 2018. 

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Topics: Bar Branding, Cocktails, Cocktail Picks, Plastic Swizzle Sticks, drink stirrers, Bar Trends

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