Millennials represent the future and they are now responsible for making purchasing decisions in all aspects of life. They are the largest since the Baby Boomers and Millennials are projected to be the most educated of any American generation. This is not only in terms of formal education— but also general awareness and knowledge of what is happening globally because of the internet.
Currently, as a whole, Millennials have the lowest level of employment and are the lowest earning generation. They are, however, expected to have the biggest spending power because of their size. This is why knowing what they look for and what they like is so important for businesses.
The bar and restaurant industries should absolutely be well-versed in marketing to Millennials, as they are very social people! Below are some ideas that can attract Millennials to bars and restaurants!