The Royer Corporation Blog

The Top Bar Trends to Look Out For In 2018

Posted by Lauren Goebel

Jan 18, 2018 9:16:05 AM

Trends in every industry are always changing and it is important to stay up to date with what is the "Next big thing." The bar industry is no different. Whether it is an up-and-coming spirit taking the spotlight, new culinary cocktails, new flavors, or old trends coming back into style—it is important to stay current so your bar can be the most trending establishment in your area. Below are a few of the trends that are projecting to be popular in 2018. 

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Topics: Bar Branding, Cocktails, Cocktail Picks, Plastic Swizzle Sticks, drink stirrers, Bar Trends

Custom Picks Garnish Burgers At Ely, Minnesota's Rockwood Bar & Grill!

Posted by Royer Corporation Team

Mar 6, 2017 10:45:17 AM

Rockwood Bar & Grill in Ely, Minnesota is a family owned and operated establishment that is known for great food and friendly service. When patrons visit the Rockwood, they are guaranteed a relaxing atmosphere & made from scratch food! 

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Topics: Restaurant Branding, Bar Branding, Custom Burger Picks, Restaurant Marketing

Custom Swizzle Sticks Stir Tasty Drinks At The Jungle Bird In Sacramento

Posted by Royer Corporation Team

Jan 26, 2017 10:45:35 AM

The Jungle Bird Restaurant & Bar serves up some of the best tiki cocktails in the country. They opened their doors in October of 2016 in midtown Sacramento, CA.

The Royer Corporation staff is very excited for the opportunity to manufacture The Jungle Bird's eye-catching custom swizzle sticks! These branded, plastic cocktail stirrers mix up a variety of mouthwatering drinks. If you're ever in the Sacramento area, be sure to stop in for a drink or two! 

Check out the photos of The Jungle Bird's drinks below. Be sure to like their page on Facebook for more. Cheers!

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Topics: Bar Branding, Cocktails, stirrers, swizzle sticks, Plastic Swizzle Sticks, Restaurant Marketing

7 Marketing Tips For Bars That Can Increase Exposure & Sales

Posted by Royer Corporation Team

Nov 2, 2016 3:00:01 PM

Your bar is a place that is generally visited when people are looking to have a great time with friends. When business is going well, there's a good chance that your patrons enjoy socializing, drinking & dancing the night away until closing time!

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Topics: Bar Branding

5 Tips For A Successful Bar Or Restaurant Grand Opening

Posted by Tom Seaver

Feb 3, 2016 11:35:25 AM

A grand opening is your bar or restaurant's first chance at impressing the guests in the community. Unveiling your facility for the first time is crucial for establishing a positive brand image. Below we have put together several tips that are intended to help those who are preparing to open their bar or restaurant's doors for the first time!

1. Ensure Food & Drinks Are On Point

The quality of your food and drinks should be a top priority. When building and promoting your menu items, be sure you are playing off of your strengths. Serve what you're good at. Also, be sure food and drinks are a good fit for your establishment's atmosphere. Whether you're upscale, fast food or somewhere in-between, aligning offerings with the intended target clientele is key.

2. Prepare & Train Staff Members That Can Be Trusted To Represent Your Brand

It is extremely important to have a staff that is motivated and appropriately trained. The people that represent your business are vital for success. The importance of interacting with, charming & serving guests should not be taken lightly.

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Topics: Restaurant Branding, Bar Branding, Grand Opening

Cocktails & Dole Whip Treats Are Topped Off With Royer Swizzle Sticks At The Golden Tiki!

Posted by Tom Seaver

Jan 18, 2016 10:48:54 AM

When specialty cocktails and treats are ordered at The Golden Tiki in Las Vegas, a stellar drink presentation can always be expected. Thanks to our good friend, Caroline Pupule, we received several awesome pictures over the weekend of The Golden Tiki's custom swizzle stick in action! 

Not only do these crowd-pleasing stirrers add functionality to each presentation, they also serve as memorable souvenirs for customers! 

So, the next time you visit Sin City, be sure to stop by and see the kind folks at the Golden Tiki. We've included a copy of their cocktail menu below! Cheers!

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Topics: Bar Branding, swizzle sticks

Boosting The Perceived Value Of Cocktails At Bars, Restaurants & Hotels

Posted by Royer Corporation Team

Dec 21, 2015 4:33:32 PM

It's a given that bars, restaurants & hotels feature cocktails & mixed drinks on their menus. The most profitable businesses typically do a great job of convincing guests that they are getting a great return on the money being spent at their establishments. Even businesses that charge quite a premium for cocktails can maintain success by focusing on the concept of perceived value. 

So, what marketing strategies do the most successful bars, restaurants & hotels pursue to boost the perceived value of their pricey cocktails & mixed drinks?

1. Emphasize making the establishment look clean & inviting to those passing by outside.

As patrons walk by or approach an establishment, it should look like a fun, entertaining & safe place to stop & grab a drink or two. Guests take notice when curb appeal is polished & welcoming. 

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Topics: Restaurant Branding, Bar Branding, Hotel Branding

8 Reasons Why Custom Stirrers & Picks Are Valuable Marketing Assets For Bars & Restaurants

Posted by Tom Seaver

Oct 1, 2015 2:59:15 PM

Bars, restaurants & countless other businesses depend on their custom beverage stirrers & cocktail picks each and every day. They have become integral branding assets for a vast number of companies. Here are 8 key reasons why bars & restaurants consider their custom swizzle sticks & picks key components of their marketing strategies.
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Topics: Restaurant Branding, Bar Branding, swizzle sticks, Cocktail Picks

Highlighting Your Brand With Custom Swizzle Sticks & Cocktail Picks [Infographic]

Posted by Tom Seaver

Sep 17, 2015 12:59:29 PM

World-renowned brands have highlighted their drinks with custom swizzle sticks & cocktail picks for decades. Learn more about the benefits & read testimonials from happy customers in our latest infographic!


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Topics: Restaurant Branding, Bar Branding, swizzle sticks, Food & Drink Presentation, Bar & Nightclub Tips, Cocktail Picks

Chicago Tiki Bar, Three Dots & A Dash, Chooses Royer For Swizzle Sticks.

Posted by Tom Seaver

Sep 16, 2015 3:22:00 PM

Widely-popular Chicago tiki bar, Three Dots & a Dash, is well-known for its tasty cocktails & out-of-this-world food and drink presentations. 

Given the fact that Three Dots & a Dash is passionate about their presentations, it should be of no surprise that they use a variety of custom swizzle sticksto add value & maximize visual appeal. These personalized stirrers communicate the Three Dots brand in many of their drinks. Their presence on social media photos & within marketing materials also ensures that viewers know that the delicious cocktail they're viewing is not simply a beautiful "tiki drink" - but rather one that came specifically from "Three Dots & a Dash."

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Topics: Drink Presentation, Restaurant Branding, Bar Branding, swizzle sticks, Tiki Cocktails

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