The Royer Corporation Blog

Royer Is Now On Instagram! Follow Us & Interact Today!

Posted by Tom Seaver

Nov 3, 2015 3:23:26 PM

Royer now has an active presence on Instagram! Given the fact that all of our products are camera-friendly, we're excited to use Instagram to show off our latest creations! If you choose to follow us, you'll also enjoy pictures of the great people behind the products that work hard every day to satisfy our customers!

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Topics: Adding Value, Custom Bar Accessories, swizzle sticks, Food & Drink Presentation

5 Branding Tips For Your Bar or Restaurant

Posted by Tom Seaver

Mar 5, 2015 1:38:00 PM

In the bar & restaurant industries, developing a strong, identifiable brand is crucial for success. An effective branding strategy will ensure that you provide the best possible experience for your customers. 

So, how can you maximize the effectiveness of your branding strategy? Here are 5 tips to help you get started!

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Topics: Adding Value, Bar Branding

Preparing Food & Drink Presentations For Photos & Social Media Sharing

Posted by Tom Seaver

Aug 28, 2014 10:47:00 AM

The popularity of social media grows each and every day. No matter where your bar or restaurant may be located, it's almost guaranteed that many of your customers carry smart phones with them at all times. The vast majority of these patrons have their smart phones connected to all of their favorite social media pages like Facebook, Twitter, Instagram, Snapchat, & many others.

So, what's the big deal? Even if it is considered bad manners, your customers will be on their phones while dining and drinking at your establishment. They'll be snapping photos of friends, family, good times, and you guessed it - food and drinks.

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Topics: Adding Value, Bar Branding, Food & Drink Presentation

Should Your Bar, Nightclub or Restaurant Use Custom Promo Products?

Posted by Tom Seaver

Jun 6, 2014 11:07:38 AM

Bar, nightclub and restaurant owners are always on the lookout for ways to attract business. Radio & TV ads, social media promotions, sponsorships, digital advertising, food/drink/cover charge specials, and countless other promotional tools are used to get people in the door. While attracting people to your business is certainly the most important initial step in earning business, you also must pay great attention to the details that make the experience at your establishment stand out from the competition. Once you attract business, you must make every effort to retain it. 

This is where custom promotional products come in. When guests walk through the doors of your business, there is a strong likelihood that they are going to purchase food or drinks. So, what can you do to make the mixed drink, sandwich, or other offering unique and memorable?

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Topics: Adding Value, Bar Branding, Food & Drink Presentation

Custom Swizzle Sticks + Your Logo = Advertising Value For Your Brand

Posted by Tom Seaver

May 1, 2014 3:11:12 PM

When it comes to marketing and gaining awareness for your brand, your logo is one of your most valued assets. Generating consistent visibility for your company logo works wonders for your brand's image. As business owners and marketing executives, you should strive to create as many touch points as possible to add credibility and consistency to your brand. 

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Topics: Drink Presentation, Adding Value, Restaurant Branding, Custom Bar Accessories, Bar Branding, drink picks, stirrers, swizzle sticks

Custom Drink Stirrers & Cocktail Swizzle Sticks - The Best Manufacturer

Posted by Tom Seaver

Apr 24, 2014 11:14:00 AM

Are you looking for custom swizzle sticks, drink stirrers, stir sticks, cocktail picks, or any similar promo item to dress up your drinks and market your brand or event? Are you having trouble finding a reliable source that has ample experience and expertise? Look no further than industry leading swizzle stick, drink stirrer, & stir stick manufacturer, Royer Corporation.

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Topics: Adding Value, Restaurant Branding, Custom Bar Accessories, Bar Branding, Cocktails, drink picks, drink stirrer

3 Reasons to Consider Name Badges at your Business

Posted by Tom Seaver

Mar 19, 2014 10:44:00 AM

Your name is how your customers identify you. It's the simplest and most effective form of advertising you have. Why not make it work harder for you? 

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Topics: Adding Value, Restaurant Branding, Bar Branding, Name Badges

Custom Swizzle Sticks, The Best Kept Secret in the Bar Business

Posted by Tom Seaver

Feb 7, 2014 9:55:05 AM

Business owners and marketers in the bar industry are constantly looking at ways to set themselves apart from the competition by etching their brands into the minds of consumers.

There are a ton of ideas that come to mind when brainstorming marketing possibilities. Advertising campaigns through traditional and social media platforms can play a part in increasing awareness. Investment in atmospheric improvements like lighting, decor and big screen TV’s can create a more pleasant environment. A solidified plan to implement premium guest service can make guests feel at home.

These large-scale ideas can be discussed at length and have endless possibilities. To accurately understand what would be most beneficial for your unique business, it is vital to identify your target audience and analyze what they find important and consider valuable. The ability to think as the customer is a key to success.

However, sometimes the smallest and most inexpensive upgrades can mean the most to consumers and create buzz around your bar or restaurant.

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Topics: Drink Presentation, Adding Value, Restaurant Branding, Custom Bar Accessories, Bar Branding

3 Introductory Tips to Master Drink Presentation

Posted by Tom Seaver

Jan 31, 2014 2:12:00 PM

For those of us in the bar, restaurant & hospitality industries, we see our fair share of casual drinkers and drink connoisseurs.

Cocktails, beers, wines, martinis; the list could go on and on. We can always count on eager customers willing and ready to consume products. No matter what, there will be drinkers!

One of the most important and sometimes forgotten aspects related to serving drinks is presentation. Mastering this art can allow you to separate your establishment from the crowd.

Here are 3 tips that can get you started on the journey to master drink presentation:

1. Dress up your Drinks!

You want customers to remember your establishment, right? A unique and affordable way to dress up your drinks and give them added flair is to garnish them with branded swizzle sticks or picks. Not only are they great ways to advertise your brand, they also serve as value added souvenirs for everyone who is served a drink. It will be clear to your customers that you take pride in your drinks by not settling for mundane sip straws. Added value that won't break the bank shouldn't be ignored.

2. Hire bartenders that are on top of their game.

Nothing turns a customer away more quickly than a bartender that doesn't know their drinks. This goes along with the topic of drink presentation because frankly, if those mixing and creating the drinks aren't on their game, the presentation will suffer. First, it is important for your establishment to have strict presentation guidelines in place for your staff to follow. Be sure bartenders are constantly improving and can serve virtually any drink that is asked for. Even when busy, be sure presentation doesn't suffer. An establishment that takes pride in quality will always be remembered.

3. Pay attention to drink ware.

Sometimes, we get so caught up in everything that goes into creating our drinks that we forget about the glasses. Be sure that each drink is served in a properly sized glass and is at a temperature appropriate for that beverage. No one wants to be served a beer or margarita in a warm glass. Make bartenders aware of the proper containers to serve drinks, and never let a steamy mug ruin your patron's next round.

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Topics: Drink Presentation, Adding Value

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