The Royer Corporation Blog

Royer Is The Official Sponsor Of "The Year Of The Mule" Contest At Tales Of The Cocktail 2016!

Posted by Royer Corporation Team

Apr 21, 2016 10:28:18 AM

The Royer team is excited to kick off its partnership with Tales of the Cocktail by sponsoring their 2016 Official Cocktail Competition! As we all know, in recent years the Moscow Mule has surged in popularity & is now in high demand at the majority of bars around the country. This makes the crisp, refreshing Moscow Mule a perfect fit for this year's Tales of the Cocktail competition. 

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Here's a description from the Tales of the Cocktail website that explains what this year's contest is all about!

"Tales of the Cocktail 2016 will be the year of the mule. The Moscow Mule to be exact. This classically refreshing cocktail has been kicking bar patrons right in the taste buds since the 1940s. This year we’re challenging bartenders from around the world to reimagine what this drink can be for the chance of having their creation named the Official Cocktail of Tales of the Cocktail 2016. Your recipe just needs to have a base spirit (doesn’t need to be vodka), ginger and some sort of effervescence. From there it’s up to you. The winning bartender will receive a cash prize, custom trophy created by Royer Corporation and be honored throughout Tales of the Cocktail 2016 for teaching this old mule some new tricks."

Winners will be determined by the following team of cocktail/mixology experts: 

Alex Day, New York City
Owner, Proprietors LLC, The Walker Inn, The Normandie Club, Honeycut, 151, Nitecap, and Death & Co.

Jessica Gonzalez, New York City
Lantern's Keep, James Beard Nominee, Spirits and Events Consultant

Nicholas Jarrett, New Orleans
The Saint and Cure

Dan Sabo, Los Angeles
Director of Beverage & Bars at Ace Hotel Downtown Los Angeles

Matt Seiter, St. Louis
Author-Dive Bar of Cocktail Bars

The Royer team will be on-hand in New Orleans to present the winner with a custom trophy at July's event & we're looking forward to sponsoring this exciting contest for years to come! 

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In honor of "The Year of the Mule," we have released a new, vintage inspired Moscow Mule swizzle stick! This attractive & functional stirrer is ideal for Mules served in copper mugs & ensures lime juice, ginger beer, vodka & all other unique ingredients are mixed optimally. After stirring is complete, the Mule is designed to hang elegantly on the side of the mug! Check out the Amazon listing for our Mule swizzle sticks by clicking here. And if you're interested in ordering these in bulk for your bar, restaurant or event, send us an email or call 1-800-457-8997. 

We are beyond excited to partner with Tales of the Cocktail in 2016, as this event is an ideal fit for our core products. Tales 2016 will be churning out thousands of cocktails to its attendees & Royer products will stir them with style. We have manufactured custom, branded swizzle sticks & cocktail picks for nearly 40 years & the future looks bright as ever! Cheers!

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Topics: Cocktails, stirrers, swizzle sticks, Cocktail Picks, Tales of the Cocktail, Moscow Mule

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