The Royer Corporation Blog

3 Ways For Bars & Restaurants To Increase Brand Awareness

Posted by Royer Corporation Team

Aug 18, 2016 4:24:14 PM

Whether you're planning to open a new bar or restaurant in the near future, or you've been in business for decades, brand awareness is key for ongoing success.

Here are 3 simple tips that can be used to kick-start your branding efforts in 2016!

1. Ensure The General Public Knows Your Bar or Restaurant Is Open & Ready To Serve

There are times when bars & restaurants fail simply because people had no idea that they existed in the first place. Advertising may not be the most exciting subject to talk about, but leveraging its value is critical for success.

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Topics: Restaurant Branding, Bar & Nightclub Tips

Custom Moscow Mule Trophy Presented To Angel Teta At "Toast To Tales!"

Posted by Royer Corporation Team

Aug 17, 2016 10:12:32 AM


The Royer team was on hand for July's "Toast to Tales" celebration just outside the front doors of the historic Hotel Monteleone in New Orleans! As the Official Sponsor of the Moscow Mule Contest at Tales of the Cocktail 2016, we were excited for the opportunity to present a custom-made trophy to the winner, Angel Teta.

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Topics: swizzle sticks, Tales of the Cocktail

Swizzle Sticks Mix Tiki Cocktails At Ohana Luau At The Lake 2016!

Posted by Royer Corporation Team

Aug 3, 2016 11:26:09 AM


Tiki themed cocktails were stirred up with style at the Ohana Luau at the Lake in 2016. Royer-made custom swizzle sticks added a memorable finishing touch to many of the drinks served & were collectible souvenirs for everyone who attended. Below are photos that were taken during the event!

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Topics: swizzle sticks, ohana luau at the lake

Brickyard 400 Broadcast Features St. Elmo Shrimp Cocktail With Royer Custom Picks!

Posted by Royer Corporation Team

Jul 26, 2016 10:36:55 AM

The Brickyard 400, held each summer at the legendary Indianapolis Motor Speedway, is one of the most prestigious events on the NASCAR schedule. This year's race broadcast was carried on NBCSN.

St. Elmo Shrimp Cocktail & Indianapolis Motor Speedway go hand-in-hand, as they are both iconic in the Hoosier state. During the in-race broadcast on Sunday, St. Elmo Shrimp Cocktail was featured during a caution flag. In the video, custom garnish forks made by Royer Corporation, another longstanding Indiana business, are pictured spearing lemons and topping off the signature St. Elmo Shrimp Cocktail presentation.

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Topics: Cocktail Picks, Custom Branded Garnishing Tools, Garnish Picks, Shrimp Cocktail Forks

Businesses Turn Custom Swizzle Sticks Pink For Breast Cancer Awareness

Posted by Royer Corporation Team

Jul 8, 2016 1:52:12 PM


As October draws near each year, the Royer team prepares to manufacture custom swizzle sticks & beverage picks in pink for a number of our clients who are making an effort to heighten Breast Cancer Awareness.

It is always fulfilling to have the opportunity to work with businesses who are dedicated to building awareness for this awful disease as we work toward an eventual cure. Breast cancer touches so many of our lives & as we continue building awareness, every small gesture counts.

Hard Rock Cafe serves as a prime example of a business that changes the color of their swizzle sticks one time a year for this cause. Hard Rock's iconic guitar stirrers & picks are typically molded in black, but in October, they instruct us to change them to pink. Please see examples of these below!

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Topics: swizzle sticks, Food & Drink Presentation, Breast Cancer Awareness

Thanks To Plastics News For Featuring Royer On Their Blog!

Posted by Royer Corporation Team

Jul 8, 2016 10:45:15 AM

Founded by Crain Communications Inc. in 1989, Plastics News covers the business of the global plastics industry. This week, we were excited to be featured in a blog post titled, "Stirred, Not Shaken." 

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Topics: swizzle sticks, Shaken Not Stirred, Plastics News

Custom Cocktail Stirrers Mix Drinks At MGM Grand Las Vegas!

Posted by Royer Corporation Team

Jun 30, 2016 2:42:00 PM

It has been a great honor to manufacture custom swizzle sticks & cocktail picks for the legendary MGM Grand Las Vegas hotel/casino for a number of years. When ordering drinks at this popular Sin City destination, there's a good chance you'll receive a glass that includes a distinct garnishing tool that was made by Royer.

MGM Grand's cocktail stirrers and picks feature the famous lion logo at the top, with the text "MGM Grand" down the shank. Both the stirrer and the pick are molded in crystal/clear & hot foil stamped in shimmering gold. 

The next time you're rolling the dice in Vegas, be sure to stop by for a drink or two with the fine folks at MGM Grand!

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Topics: swizzle sticks, casino, Cocktail Picks

Royer-Made Swizzle Sticks Are Featured On The Southwest Airlines Instagram Page!

Posted by Royer Corporation Team

Jun 27, 2016 3:34:32 PM


As the proud manufacturer of Southwest Airlines' iconic heart shaped swizzle sticks, we are always excited to see the fun & unique ways Southwest uses the stirrers to promote their brand.

We recently took a look at Southwest's Instagram page & came across a number of posts that feature the lovable heart drink stirrer.

When it comes to using branded stirrers & picks to their maximum potential, Southwest Airlines is a great example. The heart swizzle stick has become a recognized symbol of their brand & is featured in a number of social media posts and marketing materials.

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Topics: swizzle sticks, Airline Promo Products

Royer Custom Picks Are Featured In Harry & Izzy's Mouthwatering Burgers!

Posted by Royer Corporation Team

Jun 23, 2016 10:28:12 AM

With 3 locations in the Indianapolis Metropolitan area, Harry & Izzy's restaurants are known as hot spots for grabbing top-notch meals in the Circle City. 

We began working with Harry & Izzy's & their sister restaurant, St. Elmo Steakhouse early in 2016 on several custom, branded garnishing tools. Throughout the recent months, we have come across many of these stirrers and picks in photos shared on social media. 

June 20-26 has been deemed "Indy Burger Week," which is a week-long celebration of the glorious creation known as "the hamburger." During Indy Burger Week, Central Indiana's finest burgers are offered for just $5 at a number of area restaurants.

It comes as no surprise to see Harry & Izzy's mouthwatering burgers featured in this great promotion that is also a fundraiser for "Second Helpings." 

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Topics: Restaurant Branding, Custom Burger Picks

The Mai-Kai Celebrates Its 60-Year Anniversary With Commemorative Swizzle Sticks

Posted by Royer Corporation Team

Jun 16, 2016 11:28:02 AM

We were excited to come across an awesome Instagram post yesterday from The Mai-Kai Restaurant (@themaikai). 

As you'll see in the embedded post below, The Mai-Kai is celebrating their 60th anniversary in 2016 and will be using exclusive custom swizzle sticks to commemorate the occasion!

It was a pleasure manufacturing these swizzle sticks & we wish The Mai-Kai nothing but the best in the future! Cheers!

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Topics: swizzle sticks

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