The Royer Corporation Blog

Plastic Swizzle Sticks, Stirrers & Picks | Proudly Made in the USA

Posted by Royer Corporation Team

Jan 17, 2017 3:30:22 PM

When in the market for custom plastic swizzle sticks, stirrers & picks that are Made in the USA, look no further than industry leader, Royer Corporation. We have been in the custom plastic injection molding and decorating business since 1977. With 40+ years of experience, our Indiana-based team churns out the most recognizable garnishing tools in the world. 

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Topics: Made in USA, Plastic Swizzle Sticks, Plastic Stirrers

4 Ways For Restaurants To Leverage User-Generated Content In 2017

Posted by Royer Corporation Team

Jan 17, 2017 11:44:26 AM

As we settle into 2017, many restaurant owners are looking for new ways to attract business to their establishments. One trend that continues to gain traction over time is the idea of leveraging user-generated content (UGC) as a marketing tool. 

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Topics: Restaurant Branding, Restaurant Marketing

3 Marketing Tips For Single Location & Chain Restaurants In 2017

Posted by Royer Corporation Team

Jan 5, 2017 10:39:43 AM

A new year means a fresh start for single-location & chain restaurant businesses who are seeking to grow their brands & put the competition in the rear view mirror. If you're in the process of brainstorming marketing initiatives you can put into play in 2017, we encourage you to take a look at the 3 proven ideas below!

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Topics: Restaurant Branding, Chain Restaurants, Restaurant Marketing, Single Location Restaurants

Why Top Liquor Brands Like Southern Comfort Promote With Swizzle Sticks

Posted by Royer Corporation Team

Dec 21, 2016 2:22:02 PM

Many of the world's most well-known liquor brands use branded swizzle sticks, drink stirrers & cocktail picks for promotional purposes. 

Custom stirrers & picks provide powerful visual branding in marketing materials & at trade shows, industry events & much more. Also, there are many instances where liquor companies will provide bars with their unique swizzle sticks & picks at no cost & encourage them to use the products within signature cocktails. 

In the liquor business, differentiation is key. Custom products like stirrers & picks add a subtle finishing touch that most drinkers love & remember. 

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Topics: Liquor Companies, Liquor Brand Promotion

Check Out Custom Digitally Printed Wooden Stirrers & Picks From Royer

Posted by Royer Corporation Team

Dec 15, 2016 10:06:02 AM

In addition to legendary plastic custom swizzle sticks, stirrers & cocktail picks, the Royer Corporation team is also excited to offer customers personalized wooden garnishing tools. Our world-class digital printing technology allows us to print high resolution, full color images on wooden stirrers and picks. We have several standard shapes & sizes in-stock & custom shapes are available.

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Topics: Food & Drink Presentation, Wooden Picks, Custom Branded Garnishing Tools, Wooden Stirrers

Special Edition Holiday Swizzle Sticks Mix Drinks For Barritts Ginger Beer!

Posted by Royer Corporation Team

Dec 14, 2016 1:37:50 PM

Many of our customers here at Royer choose to launch special edition swizzle sticks for promoting during the holidays! This year, we were excited for the opportunity to produce a special edition custom beverage stirrer for our good friends at Barritts Ginger Beer, whose regular, everyday custom swizzle stick is molded in vibrant orange.

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Topics: Drink Presentation, drink stirrer, swizzle sticks, Christmas Swizzle Sticks, Holiday Promo

Are Your Drink Stirrers As Unique As Your Brand?

Posted by Royer Corporation Team

Dec 12, 2016 1:32:23 PM

If you're involved in managing any kind of establishment that serves mixed drinks & cocktails on a regular basis, you're likely using some type of stirring sticks or mixing straws. For some, these products may be taken for granted or considered afterthoughts. 

When it comes to the identity of your brand, whether you're a bar, restaurant, nightclub, hotel, cruise line or any business for that matter, how do you differentiate from the competition? Chances are, you're marketing on social media, have great training in place for employees & spend time perfecting the details that make your establishment unique. But when it comes to the manner in which your drinks are stirred and served, are you taking advantage of the many benefits of custom, branded drink stirrers? 

While unbranded, flimsy sip straws may be your current drink garnishing solution, it is certainly in your best interest to at least consider what you can do on the custom side. With custom designed swizzle sticks, drink stirrers & cocktail picks, your logo, color scheme & slogan can be neatly displayed in every beverage you serve. This is incredible advertising exposure during and after the drink is enjoyed, as many patrons take custom stirrers & picks home as souvenirs. They also work wonders for marketing & social media photography.

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Topics: Custom Bar Accessories, swizzle sticks, drink stirrers

5 Restaurant Marketing Ideas To Jump-Start 2017

Posted by Royer Corporation Team

Dec 7, 2016 2:35:46 PM

With 2017 just around the corner, what fresh, new marketing & promotional ideas do you have in place for your restaurant business? If you could use a couple of tips to provide some inspiration, you're in the right place! Below are 5 marketing ideas to consider as you plan for next year. 
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Topics: Restaurant Branding

Royer's First Year as a Lead Madison Christmas Parade Sponsor Was a Success!

Posted by Royer Corporation Team

Dec 6, 2016 9:14:30 AM

The Royer team was excited for the opportunity to be involved in the 2016 "A Very Merry Madison Christmas Parade," which took place this past Saturday in downtown Madison. In our first year as a lead sponsor, we were responsible for displaying a large Santa-themed balloon! 

The turnout was incredible & it was an honor to be a part of this year's parade. Below please see photos from the day! 

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Topics: Madison, Indiana, Sponsorships, A Very Merry Madison Christmas Parade, Christmas Parade

Thank You, Employees. Today's Thanksgiving Pitch-In Was a Huge Success!

Posted by Royer Corporation Team

Nov 18, 2016 3:25:57 PM

We would like to take a moment to sincerely thank our incredible group of employees for another great year of service. The talented teams on 1st, 2nd & 3rd shifts churn out the best parts in our industry & we are lucky to have such a dedicated staff on-board.

Today we enjoyed a HUGE pitch-in Thanksgiving feast at our company office. Not only are our employees great at what they do here at Royer, we've also found that they're terrific cooks! This meal will be hard to top in the future.

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